Maybe you just made the leap from your 9-to-5. Maybe the side hustle is getting real. Or maybe you already launched and realized...oh crap, nobody knows you exist.
You've spent hours Googling "how to market a small business" and now you have 47 tabs open, three conflicting social strategies, and a headache.
You're overwhelmed by all the marketing you're "supposed to do"
You have no idea what to do first (or second, or third...)
You're worried about wasting money on the wrong stuff
Every Google search leads to conflicting advice and information overload
Hiring marketing help costs $2,000 - $5,000+ (eek! not yet)
Their websites look professional. Their social media makes sense. They're showing up in Google searches. They're getting clients.
And you're sitting there thinking...
"What do they know that I don't?"
They knew exactly what marketing to do that would help them standout from the competition to ensure their customers can find them. The simple, straightforward kind of marketing that just...works.
Good news: Now you can have that too.
After 15+ years in marketing, I've learned which shortcuts work, which best practices to NOT ignore , and what setup mistakes cost you the most visibility. The stuff that actually matters versus the stuff that just sounds important. All distilled into guides you can actually use.
This kit gives you the current playbook. No guessing, no trial-and-error on your dime.
You get clear direction on:
✓ Which channels actually matter for your business
✓ What to set up first (and what can wait)
✓ How to avoid the expensive mistakes most beginners make
✓ The exact steps to take, based on proven frameworks
Think of it as having a marketing friend who's really good at their job, has zero patience for wasted time, and will just tell you the answer.
Step-by-step guides with built-in worksheets. No theory. You do thing as you read the thing.
Just $97
Total value: $297

Brand Basics Guide (40 pages, including worksheets): Establish a brand that's recognizable, consistent, and professional. Covers brand story, positioning, tone of voice, color palette, logo suite, typography, imagery style, and how to set it all up in Canva. Includes an integrated Brand Foundation Worksheet so you document every decision as you go.
Website Must-Haves Guide (30 pages): Make sure your website is doing its job. Covers the essential pages, must-have design and UX elements, lead capture setup, basic SEO considerations, and a comprehensive pre-launch checklist so nothing slips through the cracks.
Social Media Essentials Guide (28 pages): Show up on social with a clear strategy. Covers platform selection, profile optimization, content types, 30+ post ideas, caption templates, and a simple posting schedule so you always know what to share.
SEO Guide (27 pages, including worksheets): Learn how to rank on Google without paying for ads. Covers keyword research, on-page optimization, content strategy, technical basics, and how to track your progress—written in plain English with integrated worksheets and checklists.
Local Directory Optimization Guide (40 pages): Get found by customers searching in your area. Covers how to set up and optimize your Google Business Profile, Yelp, Nextdoor, and Better Business Bureau listings—including NAP consistency, categories, photos, reviews, and platform-specific pro tips.
Email Marketing Setup Guide (27 pages): Build and nurture a list of people who actually want to hear from you. Covers platform selection, list building, welcome sequences, and how to turn subscribers into paying clients.
2 EXCLUSIVE BONUSES – only available in the full kit!
10 Simple Ways to Promote Your Business: A quick-reference list of actionable, low-cost ways to get your business in front of more people right now.
Brand Standards One-Sheeter: A fillable, at-a-glance reference document to keep your brand consistent across every platform and piece of content you create.
This isn't a course you have to finish before you can do something. Each guide stands alone, so you can implement as you go.
Progress happens in days and weeks, not months.
$27
Perfect for tackling one specific marketing channel you need right now.

Instant Access
$97
Every guide. Every worksheet. Bonus checklist. Your complete marketing foundation in one package.
You save $173 compared to buying guides individually

Instant Access
When you're a small business, every dollar counts. You're already buying software, tools, insurance, that weird business license you didn't know you needed.
I've watched too many good business owners waste money on the wrong stuff because they thought it "looked cool on tiktok" or give up on marketing altogether because they couldn't afford real guidance.
This kit could easily be $500+.
It's 15+ years of experience, hundreds of hours of work, frameworks that actually produce results.
But I didn't create this to maximize profit per sale.
I made this so every business owner who needs it can actually afford it. Whether you're just getting started or finally ready to fix the marketing foundation you've been avoiding.
CONSIDER THIS...
If one new client could pay you $500, $1,000, $5,000+...then how much revenue have you lost already because your marketing wasn't ready?
Marketing consultant setup package: $2,000-5,000
Marketing agency retainer: $1,500-5,000/month
DIY approach: 40-60 hours of your time researching conflicting advice ($2,000-4,000 of your time)
Your actual investment:
$27-$97
At this price, it's an easy yes for anyone serious about not winging their marketing.
All guides are downloadable PDFs with fillable worksheets. You can save them to your computer and reference them anytime. The checklist is in an interactive HTML file that when you open it from your computer, it'll open in an internet browser window.
Each guide is designed to be actionable immediately. With each guide taking about 1-2 days (not full days) to complete. You control the pace. People who have purchased the kit previously say it takes them about 2-3 weeks to complete everything.
This guide assumes you know what a website is and what social media is and that you could log onto those platforms if needed. Otherwise, everything else is written in plain English with step-by-step instructions. No technical expertise or marketing degree required.
This kit is designed specifically for service-based small businesses (consultants, coaches, local services, freelancers, agencies, etc.).
That's exactly why we offer individual guides at $27 each. You can start with just what you need and add more later.
Sure. Sure. If you enjoy spending 40-60+ hours sorting through contradictory advice, trying to figure out what's current, what applies to you, and what order to do it all in. And that assumes you even know what questions to ask. And that's what 15 years of experience is providing you. I know the questions and the answers, and I bundled them all together in this kit.
Sure....It can if you know how to prompt it. And if you know what's good advice and what's not. The thing about AI is that it knows the marketing textbook, but it hasn't been in the marketing trenches to truly understand the nuances.
What makes these guides so successful isn't that they give you trade secrets. It's that they comprehensive step-by-step guides of proven tactics, written in a proven order of operations, built on 15+ years of marketing experience from someone who has been in the trenches AND understands the textbook. Plus at the low cost, you really have nothing to lose.
Each guide is designed to be self-sufficient but if you need additional support, you can always reach out to [email protected] to explore our done-for-you services or book a one-hour strategy session to work through a specific challenge you're facing.
Anyone that hires Funda Marketing for done-for you services will have their kit refunded at 100%. I'd be happy to chat with you! Reach out to [email protected] to get started.
Due to the nature of the content being available instantly with lifetime access to your download, we do not honor refunds. If you are experiencing a specific challenge or question, reach out to [email protected] and we'll do our best to help make it right.
The guides are meant to give you the tools to be successful in setting up your digital presence and launching your business, but ongoing efforts to market your business such as ads, networking, email, etc. are critical to your success and results may vary. We cannot guarantee results.
I'm the founder of Funda Marketing and the creator behind The Marketing Starter Kits.
I've spent 15+ years in marketing... on the agency side, in-house, and now running my own consultancy. In that time, I watched a lot of talented marketing teams learns the ins and outs of the industry while small business owners struggle because they don't know where to start.
So I made this kit for those small business owners who have better things to do running their business than trying to become a marketing expert.
Professional-level guidance at a price that's a no-brainer.

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